The Agitator blog posted a great article on how one corporation re-wrote the rulebook on relationship building and saw a sizable increase customer loyalty and retention. What does this have to do with nonprofits? Well, if your organization relies on telephone outreach and fundraising, there are some useful nuggets for you to take away. “What […]
Marketing: Copywriting and Design Strategies for Better Donor Newsletters
Fundraising copywriter Lisa Sargent and designer Sandie Collette, of S.Collette Design, discuss how copywriting and design go hand-in-hand to make a Dublin-based charity’s newsletter overhaul a success. Discover the strategies that helped make it happen in this case study of a nonprofit newsletter. Click here for the full article. Guest blogger Don Akchin writes frequently […]
Resources: Nonprofit Report, White Paper & eBook Round-up
Lori Halley at the The Wild Apricot Blog provides a useful summary of six recently published research reports, white papers, e-books and guides that might be of interest to non-profit and membership organizations. 2011 Millennial Donors Report Pew Internet and Family Life Project 2010 Nonprofit IT Staffing & Spending Report Social CRM for Associations […]
Communications: A Beginners Guide to the Social Networking Services
Leading Age (formerly the American Association for Homes & Services for the Aging) has published a useful guide on their website: it’s a quick look at what social networking is, why you should use it to connect to others and share resources, what the various services do for organizations/individuals, and why one would prefer one […]
#Interview: Erin Barnes & Brandon Whitney of ioby.org
One New York non-profit is making great strides in addressing the adage — a real connection to others starts ‘in our back yards.’ The organization, ioby (in our back yards), began with the need to answer the question, ‘What is the fastest & easiest way for someone to get involved with something meaningful?’ Founding members […]
#Tech: Software & Online Resources for Nonprofit Organizations
We have come up with a few more materials we wanted to share with you and your colleagues to help your organization make the most of its technology dollars. Money remains tight throughout the non-banking economy, so not-for-profits must continue to make efficient use of their funding and of the software and online gateways they […]
Social Media: What’s Normal for Nonprofits Online? Check the eNonprofit Benchmarks Study
NTEN and M+R Strategic Services released their 2011 eNonprofit Benchmarks Study in March, and there’s good news and bad news all through it. The median email list grew 20%; but the annual email list churn is 18% (8% unsubscribes). Online fundraising grew 14% in one year. But international disaster aid drove that, with 163% growth. Open […]
Fundraising: Resources and Seminars
One of the services we periodically try to provide our readers is a timely compendium of resources about fundraising and the skills thereof. In this installment have some online resources to find and to apply for grants from the federal government and from private sources. To start off your spring drive, get some tips and […]