The Challenge: The marketing department at the University of Maryland Baltimore County (UMBC) approached MKCREATIVE to ask for help: They wanted to promote the Erickson School — a unique department dedicated to the study of aging, public policy, and business. The brief was to develop a story that could not only recount the Erickson School’s history […]
#Fundraising: Susan Emfinger Discusses The Difficulties and Faulty Assumptions of Raising Money
In my last blog post, I said that I would spend some time exploring questions that to my mind are important to fundraisers from both the charity and the education sectors. Be careful what you wish for: just this week a former, non-fundraising colleague asked me a question recently that, frankly, I didn’t have the […]
#DESIGN: NHSNYC – Communications Kit
The Challenge: Neighborhood Housing Services of New York City was dissatisfied with the lack of a coherent marketing communications kit outlining all of their programs and outreach their organization provide. They needed a compelling solution for stakeholders and for the general public at large. Our Solution: We worked with NHSNYC to develop a number of […]
#VIDEO: Demoreel for Nonprofits (Excerpts)
The Challenge: Many of our clients require videos as part of their on-going strategic marketing campaigns or as one-off pieces to be used at fundraising events such as galas and benefits. Our Solution: We work with our clients to develop a narrative, develop a storyboard, and create a video that is appropriate to the audience […]
How to get your e-newsletters read, not deleted
Looking to refresh contacts and client-relations for 2010? Wanting guidance to expland those client lists? Next Tuesday, 9 February, NetworkForGood.org will be hosting a seminar on how to get email blasts and e-newsletters out of the Junk Box and into the conscousness of your group’s clientele. Kivi Leroux Miller, president of EcoScribe Communications will be […]
#DESIGN: Green Guerillas – Direct Mail Piece
The Challenge: The Green Guerillas were on a tight budget but wanted a direct mail piece that could do double-duty: send traffic to their website so readers could find out more about an upcoming fundraising event, and act as a vehicle to generate donations that could be easily sent to the organization. Our Solution: We […]