A couple of weeks ago, the entertainment-streaming service Netflix realigned its offerings to give customers the choices of having a streaming-only service, a DVD-only service, or a combination of the two – all at a notable price hike from last September’s more modest rise. The company found itself in a social-media mine field as its […]
#Marketing: Netflix Blows Its Public Goodwill In Announcing Price Increases
The title of this post requires some parsing: the blowback Netflix has received with its 60% price hikes in its on-demand and DVD media services comes less from the price increases but in its ham-fisted announcing of those increases (note the 5000+ responses to the blog post linked to above). Last week we discussed the angry, reactionary, […]
#SocialNetworks: Facebook vs Google Privacy Smackdown
They are the two superpowers of our web experiences, and they have been butting heads over social media and searchability for some time. The byte of contention is whether Google can search people’s profiles (especially their ‘Likes’) for Google’s searches and whether Facebook can tap into GMail contacts to further one’s list of friends. For […]
Marketing: Copywriting and Design Strategies for Better Donor Newsletters
Fundraising copywriter Lisa Sargent and designer Sandie Collette, of S.Collette Design, discuss how copywriting and design go hand-in-hand to make a Dublin-based charity’s newsletter overhaul a success. Discover the strategies that helped make it happen in this case study of a nonprofit newsletter. Click here for the full article. Guest blogger Don Akchin writes frequently […]
Sustainability: Corporate Responsibility = Sustainability?
The MKCREATIVE blog welcomes Maria Lilly, principal of MJLilly Associates LLC, to our blog. She is a communications strategist who develops positioning programs that unite corporate, marketing and financial messages to create and support a company’s brand. As I canvas the business marketplace, I am thrilled to see the ongoing emergence of corporate responsibility and […]
#INTERVIEW: Kristen Cambell of the National Council on Citizenship
When was the last time you tested your ‘Civic Health’ to find out if your actions, attitudes, and behavior indicated your full participation as an American citizen? The National Conference on Citizenship (NCoC) has established a ‘Civic Health Index’ to measure this very thing. Founded in 1946 and chartered by the U.S. Congress in 1953, […]
Followup On Friday’s Post About BP’s And Apple’s PR Problems
On Friday we reviewed the ways BP tried/failed to control the messaging about the explosion and blowout of their/Transocean’s/Halliburton’s ‘Deepwater Horizon’ platform. Numerous pundits, as we noted, believed that BP was fighting a losing battle anyway, and should have coordinated a contingency PR strategy. Perhaps one that stated the facts without suggesting either optimism or […]
@BPGlobalPR: Public Relations Is About Public, Not Brand
It is a fool’s prerogative to utter truths that no one else will speak. Neil Gaiman No doubt you have been following the BP/TransAmerica/Haliburton oil leak as it continues unabated in the Gulf. We have often heard the term ‘oil spill’ in the media, but this is NOT an oil spill. It is a leak […]