We have been reaching out to some of the influential people in the nonprofit/mission-based/greening/housing (etc.!) communities to hear about the work their organizations are involved with and how these individuals got involved in that work. Their insights and experiences can inspire us all as we continue our work in our chosen areas. The series of […]
#SocialNetworking: Social Media Strategies And Pitfalls – Motives And Metrics
As the analytics roll in, an organization might be surprised at what it finds. Safdar and Englin discovered that the frequency of UNICEF’s postings to its Facebook site had an unintended consequence: With the exception of responses to specific high-profile crises, the UNICEF staff lost most people’s attentions after about the third posting/update of the […]
#OURCLIENT: LCG Communications
LCG Communications is a full-service public relations company in New York City providing materials production, brochures and newsletters, “backgrounders”, brochures and newsletters, event planning and staffing, and media placement. LCG also provides its clients with content and analysis on issues related to local and regional politics. MKCREATIVE has been LCG Communications’ marketing company of record […]
#BRANDING: LCG Communications – Identity System
The Challenge: LCG Communications, a PR and marketing firm in New York City, needed to redefine it’s brand identity after a period of rapid growth and the adding of new business lines. They also needed to completely revamp their stationery, website, and communications materials. Our Solution: We interviewed the principals and employees, analyzed the organization’s […]