If you search for information about how to measure returns on investment in social media, you will be quickly reminded about just how new social media is in the business and nonprofit economies. Mathematicians are still searching out formulae and quality-control gurus want to talk about the developments of relationships that will bring customers and […]
#SM4MP: Must Nonprofits Redefine ROI When Developing Social Networks?
When most of us, individuals and nonprofit organizations, consider social networks, we first think of Facebook. The 800-pound gorilla is said to be worth billions, and its membership grows close to a billion world-wide. For nonprofits, establishing a Facebook page seems a no-brainer. Features like Timeline, which we have outlined, allow organizations of all kinds […]
#SocialNetworks: Videos Demonstrate The Power Of Storytelling For Nonprofits
Perhaps making a series of videos for your organization seems a bit too daunting. Making them certainly will require a bit of planning about the stories to tell, the shooting and editing of the material, and the advertising of the great results. But the return on investment can be huge. And what better way to […]
#SocialNetworks: Primary Politics Offer Models For SM Strategy
As voters in New Hampshire head to polls to divvy up delegates for the Republican Convention (and the uncontested Democratic one), all the candidates are doing what Barack Obama did so singularly in 2008: developing social-media strategies meant to expand their bases, to parry jibes from their opponents, and to launch a few of their […]
#SocialNetworks: Senior Living Communities See ROI On Social Media
Outreach to older Americans through social media might have once seemed a bit like trying to create an oasis in a desert: a great deal of effort lost in the sand. But survey after survey has demonstrated how use of social media has become an important part of the lives of millions of seniors. Which […]
#SocialNetworks: Does Your Nonprofit Still Doubt There’s An ROI For Social Media?
The opportunity to develop a following online has been a part of our business and communications landscape for a decade now, yet many organizations remain shy about using social media as part of a broad strategy of outreach, conversation, and client/donor-development. The time to pay employees and consultants to develop a presence on social networks […]
#Social Networking: Entrance Is Free. Influence Is Not.
The voices questioning the impact of social media are legion, and we have shared some of those voices with you over the last eighteen months. Most of those voices that question the value of social media question not its presence or influence, but the way so many sectors of modern ‘connected’ society assume ‘social media […]
The Best Metrics for Marketing
Wondering what to track to know whether the marketing is succeeding? A useful post on an agency blog suggests measurements to monitor on the website, online promotions, social media sites, emails, events, and press coverage. Guest blogger Don Akchin writes frequently about marketing and philanthropy at donakchin.com.
