The American Red Cross took a risk last year: it mailed video cameras to 300 families or individuals who had received services from Red Cross and asked them to tell their stories. The risk paid off with a brilliant campaign, featuring 25 home-made video testimonials edited to about 30 seconds each.
First, MKCREATIVE wishes you a happy Independence Day. We hope you are enjoying a day of grilling and a night of fireworks – all with family and friends. We also ask you to remember the hundreds of thousands of servicemen and women who have suffered injuries, lost dear friends, and endured multiple deployments in our […]
So Apple is uninterested in working with the nonprofit and charitable community to give them access to the iTunes Store for money raising. There are other ways that bypass the Byzantine process of Apple acceptance and still offer means to support (some of) your favorite charities with your mobile device. Even your iPhone: Texting donations […]