Some people, and some agencies, truly understand social media. An even larger number don’t but pretend they do. Be careful not to be seduced by grandiose promises when picking a consultant.
As the analytics roll in, an organization might be surprised at what it finds. Safdar and Englin discovered that the frequency of UNICEF’s postings to its Facebook site had an unintended consequence: With the exception of responses to specific high-profile crises, the UNICEF staff lost most people’s attentions after about the third posting/update of the […]