Staying up-to-date with developments in the social-networking world is no easy task. Facebook engages most of our oxygen/eyeballs, but plenty of other services are available. Most of them are designed around a particular kind of presentation rather than a particular set of topics or audiences (Of course, certain kinds of presentations − photos, for instance − will […]
#ProAging: SM Savvy Encourages Cross-Generational Connection
With Thanksgiving a mere 36+ hours away (30 of which might be spent in a ticket line or sitting on a runway or hoping the traffic finally gets moving), we are all thinking about re-connecting to family and old friends. That we do so via social networking platforms has become the assumption among the Millennials […]
#INTERVIEW: Steve Frillmann, Executive Director, Green Guerillas
This is a repost of an article that originally appeared on the MKCREATIVE blog in March, 2010. Each month we look at a marketing challenge faced by many of our clients. This month the issue is when, or if, to switch from print to web-based and social media, and we chose to present it through […]
#SocialNetworks: Are We Seeing Pushback on Google+?
The launch of Google+ (G+) remains an ongoing, by invitation only, event. The evolutionary rollout has given the latest social-networking site a caché of security and exclusivity that (lest we forget) Facebook enjoyed about five years ago. But is Google out to replace Facebook in the hearts and minds (and peeves) of the world’s social […]
#Development: LinkedIn For Good Builds Bonds Among Nonprofit Members
The social-networking site LinkedIn is treated as perhaps the most professional of all such sites/services. People who use it might have photos of some crazy weekends, but those tend to go to Facebook. LinkedIn has almost 4 million people within its network, and some 76,000 nonprofit groups that have coalesced within it. With such credentials […]
#Development: Establishing Goals To Ensure Integrating Social Media In Your Organization’s Growth Plans
Integrating social media among your peers and within the overall strategy of your charity or nonprofit is not simply a matter of establishing a Facebook presence and hoping for the best. Steven Van Belleghem, branding and word-of-mouth strategist at InSites Consulting, and Dado Van Peteghem, strategic consultant at DearMedia, have spent the spring interviewing numerous […]
#Communications: Tips On Engaging & Retaining Your Social Media Constituents
If you have been following our blog for a little while, then you are likely engaged in social networks for your nonprofit, charity, or business. We have sought to provide advice and guidance both by drawing on our experience and by putting our readers in touch with other experts in the field. Today we happily […]
#SocialNetworks: Twitter vs Facebook To Get Words Out
A craftsman might have over a dozen screwdrivers. A tinkerer like myself needs a couple of slots and a couple of Philips/plus and we’re good-to-go for most anything we’d encounter around the home. As our use of social-networking tools matures, we might find ourselves wanting to invest in more refined devices to deal with specific […]
