Welcome to a New Year! As we gear back up we wanted to introduce what other trend watchers are saying about the universe of social media for 2012 – some of which might surprise you. Two likely developments over the upcoming year according to Lance Ulanoff at Mashable are the implementations of Augmented Reality (also […]
#Communications: ‘Tis The Season For Making Lists & Prepping For 2012
In our last blog posting for 2011 we wanted to encourage some meaningful reminiscence over this past year and what it meant for the nonprofit world and to inspire some thinking about the possibilities for 2012. Making lists and checking them twice is a time-honored way to prepare for the holidays, so we present a […]
#SocialNetworks: Senior Living Communities See ROI On Social Media
Outreach to older Americans through social media might have once seemed a bit like trying to create an oasis in a desert: a great deal of effort lost in the sand. But survey after survey has demonstrated how use of social media has become an important part of the lives of millions of seniors. Which […]
#SocialNetworks: Facebook Faces Backlash As Public Offering Nears
The social networking phenomenon that is Facebook offers wonderful opportunity for connection, for spreading the word, for sharing, for changing the world. But it also offers unnerving chances for friction, for spreading rumor, for sharing a too personal party pics of friends, and for changing our skin-and-blood friends into an array of advertisers’ targets. MKCREATIVEmedia […]
#Fundraising: Make A Video — Grow Your Outreach
Telling stories is one of the elemental qualities of humans. We love to tell them, hear them, and watch them. But sometimes changing media can short-circuit our storytelling instincts as we work our way through the technology yet allow the narrative to dissolve. In the nonprofit world, one of the great developments in media is […]
#SocialNetworks: Does Your Nonprofit Still Doubt There’s An ROI For Social Media?
The opportunity to develop a following online has been a part of our business and communications landscape for a decade now, yet many organizations remain shy about using social media as part of a broad strategy of outreach, conversation, and client/donor-development. The time to pay employees and consultants to develop a presence on social networks […]
#SocialNetworks: Bring Them Back To Facebook For The Holidays
The holiday season is prime gift-giving and donation-giving season. We encourage each other to think of others and to help out those less fortunate than ourselves. We also reach out to family and friends to share our holiday memories and traditions. Some companies use the holiday season to develop seasonal-specific themes for their social networks, […]
#ProAging: Spending Time With Grandparents This Holiday
Looking for a way to spend time with your (grand)parents this holiday season, whether you are seated in the same room or across the continent? The folks at DoSomething.org are launching a new program for this holiday season: ‘Grandparents Gone Wired‘. The program is designed to encourage (grand)children to spend time with their elder family […]