The Challenge: How to present an engaging arts and lifestyle magazine television series in a top 50 market where the main competitor is not similar shows on local television, but streaming-video via the Internet.
A couple of weeks ago, the entertainment-streaming service Netflix realigned its offerings to give customers the choices of having a streaming-only service, a DVD-only service, or a combination of the two – all at a notable price hike from last September’s more modest rise. The company found itself in a social-media mine field as its […]
The title of this post requires some parsing: the blowback Netflix has received with its 60% price hikes in its on-demand and DVD media services comes less from the price increases but in its ham-fisted announcing of those increases (note the 5000+ responses to the blog post linked to above). Last week we discussed the angry, reactionary, […]
This author is not a Netflix subscriber. The draw of the story about the media-streaming service raising its rates by over 60% earlier this week (a raise that will not have an impact on current subscribers until the fall) is how Netflix’s subscribers jumped all over the service via their social networks and Facebook. Netflix runs the […]