The MKCREATIVE team has begun work on a multi-website solution for Neighborhood Housing Services of New York City (NHS NYC). NHS NYC revitalizes underserved neighborhoods by creating and preserving affordable housing and providing opportunities for homeownership education, financial assistance and community leadership. Working in partnership with government and business, NHS NYC are led by local […]
#DESIGN: Green Guerillas – Direct Mail Piece
The Challenge: The Green Guerillas were on a tight budget but wanted a direct mail piece that could do double-duty: send traffic to their website so readers could find out more about an upcoming fundraising event, and act as a vehicle to generate donations that could be easily sent to the organization. Our Solution: We […]
#BOOKREVIEW: Permission Marketing – Turning Strangers Into Friends And Friends Into Customers
After “Purple Cow“, “Permission Marketing…“, a marketing-bible in your pocket, is a must-read. It defined a new marketing paradigm (back in 1999) but is still as relevant today as the “right” way to develop a marketing strategy for the world on Web 3.0 if you want your business to be successful. In a world where […]
#Inteview: Amy Eisenstein, Fundraising Consultant and Author of 50 Asks in 50 Weeks
Amy Eisenstein is a “no nonsense” fundraising consultant for local and national nonprofits. She is the author of 50 Asks in 50 Weeks: A Guide to Better Fundraising for Your Small Development Shop. The interview was conducted by Don Akchin, a principal of Nonprofit Marketing 360 and a frequent contributor to the MKCREATIVE blog. MKC: […]