With the texts and tweets and the touchscreens and with those crazy(-cool) Google goggles and whatnot, a nonprofit would be daft to send those old-fashioned appeals by mail. The cost of printing and stamps, the hassle of upkeep of a database of address, the imposition of making potential donors find their checkbooks buried ever-farther into […]
#HOWTO: Use Crowdbooster To Marshall Your Social Media Conversations
Numerous social-networking monitoring sites are out there by now: Hootsuite, Sprout Social, Klout, Tinker… As programmers develop new tools, and social platforms like Facebook or (even!) MySpace evolve, the staff at a nonprofit can feel overwhelmed with the changes. What is important to remember in this fast-changing communications environment is that you are looking for […]
#COMMUNICATION: Is Your Nonprofit Staff Conversing With Both Audience & Each Other?
As social networks and social marketing have matured over the last two or three years, a debate continues as to how effective social media is to inspire action (be it making a purchase, donating to a cause, or risking one’s life in a revolution). But it seems to me that the argument is both older […]
#SOCIALMEDIA: Politicians & NonProfits Need Agility With Online Outreach
As the Democratic ‘nominee’ Barack Obama delivered his acceptance speech last night in Charlotte, NC, a record number of tweets on politics were sent out − some 52,756 tweets-per-minute (tpm) being posted as he wound up. By contrast, Mitt Romney inspired 14,289 tpm, which was about half as many as reactions to Michelle Obama’s presentation two […]
#TECH: Title Tags Can Make Or Break Your Site’s SEO
Oh, the last official weekend of summer, and it’s three-day long one to boot! You might be itching to get out of the office a bit early today and make it a three and a half day weekend. Before you do, please read some salient advice we took from online marketing specialist John Haydon as […]
#COMMUNICATION: The Best Ways To Encourage Retweets Include…
What could be easier than writing a message in a mere 140 characters? Something grabs your attention, you copy the link, say something pretty relevant about the story/image/file linked, and hit ‘Tweet’. If you’re an occasional dabbler, such a process can be fine and you might indeed occasionally strike a chord with followers who respond […]
#HOWTO: Set Up Your Tumblr Blog’s Settings & Connect To Twitter/Facebook
We continue our video series on setting up your nonprofit’s Tumblr blog account with a look at the two Dashboards within your account. We also explore the blog’s settings and what distinguishes them from your account’s preferences. Tumblr is a free platform and one that can give you an up-and-running blog in about 10 minutes − […]
#NONPROFIT: Some Models Of How Charities Use Tumblr
We’ve sung the praises of Tumblr a number of times on this blog, and today we want to present a few examples and ideas of just how nonprofits are using this free platform as a means to spread the word of their great work. One of the many great things about Tumblr is its simplicity […]
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