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Wondering what to track to know whether the marketing is succeeding? A useful post on an agency blog suggests measurements to monitor on the website, online promotions, social media sites, emails, events, and press coverage.
Guest blogger Don Akchin writes frequently about marketing and philanthropy at donakchin.com.
Don,
Thanks for the mention of our Marketing Dashboard article. When it comes to marketing, there's a lot to possibly track, so this provides some key things to monitor regularly.
Howard Adam Levy
Red Rooster Group