Last week Facebook presented its latest iteration and updates with fanfare unusual even for Facebook. The changes were announced just as Google+ wanted to open its services to everyone who wanted to subscribe, so clearly the two wanted to land some … [Read more]
#ProAging: Study Shows Americans Optimistic and Unprepared For Retirement (Part 1 of 2)
Over the last few days, National Public Radio (NPR) has been presenting the findings of an in-depth survey and study of how recent retirees and soon-to-be retirees (those over 50) view retirement. The report was conducted by NPR, the Robert Woods … [Read more]
#Interview: Rob Wu, Founder of CauseVox, On Building Online Tools For Nonprofits (Part 2 of 2)
Last week, we introduced one of the founders of CauseVox, Rob Wu, who told us about the integrated platform he and Jefferson Chang developed after their experience working with nonprofits in Uganda in 2008. The young men saw the need to bring … [Read more]
#INTERVIEW: Phyllis Freedman, President of SmartGiving and Author of The Planned Giving Blogger
Phyllis Freedman is President of SmartGiving and author of The Planned Giving Blogger. For the past eight years her consulting practice has focused exclusively on planned giving. She previously has held senior management positions in fundraising for … [Read more]
#Interview: Nedra Kline Weinreich, Social Marketer, Author, and Owner of the “Spare Change” Blog
Nedra Kline Weinreich is a widely recognized expert on social marketing (not to be confused with social media marketing). Her book Hands-On Social Marketing: A Step-by-Step Guide is considered a classic, and she blogs about social marketing issues at … [Read more]
#Tech: Pew Internet Project Breaks Down Use Of Communications Tech Across Generations
The contours of the findings of the Pew Internet and American Life Project report on 'Generations and their Gadgets' you probably already know: Younger Americans use more mobile devices than older Americans. Older Americans generally access the … [Read more]
#Fundraising: Smaller Donations Can Bring Bigger Change During Recession
The definition of a 'microdonation' can be tricky, or at least scalable. For many of us, a $50 donation to our favorite cause is no micro-gift. To the CEO of a bank, a $1 million gift might be small price to pay for some good PR. To the nonprofits … [Read more]
#Resource: Survey Of E-Mail Distribution Services For Nonprofits
This is a repost of an article that originally appeared in August, 2010. As our regular readers and Twitter followers are aware, MKCREATIVE has recently and proudly received 'Gold Status' by the Green Business League. We work with our clients to … [Read more]