The Challenge: The marketing department at the University of Maryland Baltimore County (UMBC) approached MKCREATIVE to ask for help: They wanted to promote the Erickson School — a unique department dedicated to the study of aging, public policy, and business. The brief was to develop a story that could not only recount the Erickson School’s history […]
#VIDEO: Demoreel for Nonprofits (Excerpts)
The Challenge: Many of our clients require videos as part of their on-going strategic marketing campaigns or as one-off pieces to be used at fundraising events such as galas and benefits. Our Solution: We work with our clients to develop a narrative, develop a storyboard, and create a video that is appropriate to the audience […]
#VIDEO: Enterprise Social Investment Corp Funraising Event
The Challenge: Enterprise Social Investment Corporation‘s marketing department approached MKCREATIVE to ask for help producing a “smiling faces” video to kickoff the ESIC annual conference in New York City. ESIC is a subsidiary of the Enterprise Foundation, a Columbia-based, national nonprofit organization launched in 1982 by James W. and Patty Rouse to provide decent affordable […]