The idea of using Twitter can overwhelm some, and how to use it as a smart tool for strategic engagement seems downright contradictory to many. Yet as the social-networking platform matures – Rather, as the people who use it explore that myriad ways to make it work for them – an ever growing number of […]
#INTERVIEW: Joanne Fritz, The About.com Website Guide on Nonprofit Charitable Organizations
Joanne Fritz is the guide to About.com’s “Nonprofit Charitable Organizations” site. A former high school and university teacher, she has also been a senior manager at two nonprofits and two universities. The interview was conducted by Don Akchin, a principal of Nonprofit Marketing 360 and a frequent contributor to the MKCREATIVE blog. MKC: Is About.com […]
#INTERVIEW: Debra Askanase, Socialbrite.org Strategist, Offers Useful Advice To Nonprofits Using Social Media
Debra Askanase, founder of Community Organizer 2.0, is an “engagement strategist” who consults with nonprofit organizations on digital media. She is also a strategist for Socialbrite. Her background includes a decade of community organizing experience, followed by seven years in community economic development. The interview was conducted by Don Akchin, a principal of Nonprofit Marketing […]
#HOWTO: Create A Tumblr Account And Why It Might Replace Your Blog
If you follow the tech developments and platform inventions of social media, you can get a headache. Facebook and Twitter seem to rule the net, but FourSquare and StumbleUpon are out there too, and many are wrestling with developing a presence on Instagram. Et cetera! We want to help cut through that clutter for our […]
#INTERVIEW: Chris Forbes, Co-Author of Guerrilla Marketing for Nonprofits, Offers Great Advice to Groups
Chris Forbes is the co-author of Guerrilla Marketing for Nonprofits and a certified guerrilla-marketing coach. His varied background in marketing includes experience in the faith sector and work on five continents, and he has pioneered several media initiatives in public relations, television, radio and the Internet. The interview was conducted by Don Akchin, a principal […]
#HOWTO: Tumblr’s Advanced Features Won’t Overwhelm Nonprofits
We have been using Tumblr for a few years and in the hopes of inspiring you and your colleagues to consider creation of a Tumblr presence for your nonprofit by sharing some insights we’ve gained on using this very popular social network. Tumblr got going in 2007, and really took off a couple of years later […]
#Interview: Allison Fine, Author & Analyst — Examines Intersection of Social Media & Social Change
Allison Fine researches and writes about the intersection of social media and social change. She is the co-author (with Beth Kanter) of the bestselling book, The Networked Nonprofit: Connecting with Social Media to Drive Change, as well as the award-winning Momentum: Igniting Social Change in the Connected Age. She hosts a monthly podcast for The […]
#INTERVIEW: Rob Wu of Causevox Tells Us About Developments In Online Fundraising (Part I)
Rob Wu is co-founder of Causevox, an online crowdfunding and donor-acquisition platform. He and his team built their own crowdfunding platform to raise funds for their volunteer projects — they then launched CauseVox for all nonprofits and individuals to use. Since launching a few years ago, Causevox have helped tens-of-thousands of people fundraise online, serving thousands […]
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