Caregiving among younger people as their Boomer parents move toward retirement is so common that they do not even consider it caregiving. The American Association of Retired Persons (AARP) considers any fairly regular activity, like taking a parent … [Read more]
#Fundraising: Susan Emfinger Offers Ideas On Raising Big Donations In Economic Downtimes
Last week, I said that I would spend some time exploring questions that to my mind are important to fundraisers from both the charity and the education sectors. I introduced a series of loaded questions from a colleague of mine about the challenges … [Read more]
#VIDEO: UMBC – Student Recruitment Video
The Challenge: The marketing department at the University of Maryland Baltimore County (UMBC) approached MKCREATIVE to ask for help: They wanted to promote the Erickson School -- a unique department dedicated to the study of aging, public policy, … [Read more]
#Tech: Will The iPhone 5 Reinvent Mobile? In 2011? 2012?
Few companies or individuals spur a greater rumor mill than Apple or Steve Jobs. We may speculate over Sarah Palin's candidacy for president or Facebook's next set of tweaks, but Apple has inspired more discussion about non-existent products and … [Read more]
#Enviro: Time To Plan Your Proposal For The 2012 Baltimore Green Week!
The fine folks at Baltimore Green Works have been putting on Baltimore Green Week for the past eight years, and they are calling for submissions for those individuals and organizations ready to make the ninth one the best yet. The form required to … [Read more]
#SocialNetworks: Google+ Defies Expectations And Thus Facebook
The fastest growing social network in history (at least until the next one) is now officially Google+, which has grown to over 25 million visitors since its launch a mere 5 weeks ago, according to Reuters. The numbers include the 7.5-odd million who … [Read more]
#Aging: Resources For Issues Concerning Older Americans
Numerous resources are available online and in print for information about elder care, aging, homes for older Americans, etc. We would like simply to touch on a few that we think are quite valuable, and which we hope you will as well. We would love … [Read more]
#Fundraising: Susan Emfinger Discusses The Difficulties and Faulty Assumptions of Raising Money
In my last blog post, I said that I would spend some time exploring questions that to my mind are important to fundraisers from both the charity and the education sectors. Be careful what you wish for: just this week a former, non-fundraising … [Read more]