NASDAQ approached MKCREATIVE and asked for help generating a large number of fact sheets to very exacting brand and design standards. These fact sheets are used to market the client’s products and services to it’s own clients and to its strategic partners.
Our Solution:
MKCREATIVE assigned a small team to develop and institute a process that would efficiently and predictably channel the source documents (Word documents) through a rigorous design and production chain to create Adobe InDesign masters for client use. We leveraged our online project collaboration tool to create efficiencies in the job submission process and developed procedures for the production artists and lead designer to efficiently collaborate on all aspects of the document design and production, thereby speeding up development time.
