The Knowledge Fountain offers not-for-profit organizations a spectrum of short courses online covering fundraising, communications, organizational development, social media, and productivity software. It is a start-up venture co-founded by Marco Kathuria and Don Akchin.
#FILMFESTIVAL: Green Guerillas Film Festival (2013)
The Challenge: Green Guerillas asked us to act as creative and marketing consultants and be co-producers of an environmental film festival in New York City at the Museum of the Moving Image, We had limited time and resources in which to both market the event and to produce it. Our Solution: MKCREATIVE co-developed a strategic […]
#DESIGN: How To Follow The Branding Guidelines Of Twitter
When is a bird not a bird? When it’s a trademark that has been manipulated and falls outside of the branding guidelines established by the trademark holder. In this case, Twitter. Birds of a feather? Not for that poor Twitter bird: perhaps no other icon in modern business is both better known and abused well […]
#DESIGN: How To Follow The Branding Guidelines Of Facebook
Corporations, small businesses, nonprofits, and even some individuals brand themselves with a specific set of colors and a type font or two and a logo. Usually those entities want the general public to use their logo, etc, as such use can mean free publicity. And certainly in the world of blogs and social networks we […]
#HOWTO: Customize & Brand Your Twitter Account
Twitter is perhaps the go-to social-networking site for anyone looking to share interesting information, tawdry gossip, breaking news, or knee-jerk reactions. Nonprofits should not only be using Twitter to broadcast their own pertinent information about their current successes and their upcoming events but also to share similar information about the efforts of their peers. Even […]
#MARKETING: Build Your Search Engine Marketing Strategy With Solid Search Engine Optimization
Search Engine Optimization (SEO) includes numerous tools and plug-ins that help (first) web crawlers and algorythems find your organization’s website, so that human web searchers can then find your site via Google, Yahoo!, Bing, etc. Optimization means (in part) key words are placed in specific parts of the website’s code and banners to ensure that […]
#PROAGING: Majority Of Senior Citizens Online & Many More Using E-Readers
The fine folks at the Pew Internet and American Life Project marked a notable milestone in the history of electronic communications this past spring: “53% of American adults ages 65 and older use the internet or email. Though these adults are still less likely than all other age groups to use the internet, the latest […]
#SOCIALNETWORKS: Unifying Your Strategy By Diversifying These 5 Key Points
As we move into the second half of 2012, especially into planning for the fund-raising campaigns of the holiday season, nonprofits also should do a checkup on the face they are presenting on their social networks. Get yourself in the mood to question, re-align, edit… and then get into your Facebook account. The folks at […]
