The client, a New York City community-based nonprofit, received grant funding to support a long-term arts program within the city. We were asked to develop an identity system for the program and the communications materials that would support it.
We designed and developed a comprehensive branding package along with print and textile collateral designs for staff and consultants to use. Because of the constant turnover of interns and volunteers within the organization, MKCREATIVE also produced a branding style guide and provided training to the volunteers and interns at the client office. This helped reinforce the importance of maintaining the integrity of identity system throughout the organization in all client communications collateral.