working with nonprofits since 1998
Rob Wu is co-founder of Causevox, an online social-media and donor-acquisition platform, and he and his team have been working hard over the last number of months moving the online system to 2.0. We had the pleasure of talking with Rob a year or so ago, when Causevox first went live. The focus then was […]
Michael Hoffman is co-founder and CEO of See3 Communications and a leading authority on online video for nonprofits and online fundraising and outreach strategies. After turns as a political consultant and developer of Internet startups, he founded See3 to bring together his vision of the web and his passion for nonprofit fundraising. The interview was […]
Social Marketing and Media Relations Campaign Working under the aegis of the Nonprofit Marketing 360 collaborative, MKCREATIVE and LCG Communications embarked on an ambitious campaign to promote an online silent auction for a client. We used a combination of PR (LCG Communications) and social marketing (MKC). Our client, NYU Faculty Against the Sexton Plan, sought […]
The Challenge: Compass Academy is a community of students, educators, and families dedicated to serving children of average to above average cognitive ability with a wide range of learning challenges including autism spectrum, ADHD, speech, language, and/or motor delays. A lack of funds to plough into marketing the school meant that outreach and engagement has […]
The Challenge: Green Guerillas asked us to act as creative and marketing consultants and be co-producers of an environmental film festival in New York City at the Museum of the Moving Image, We had limited time and resources in which to both market the event and to produce it. Our Solution: MKCREATIVE co-developed a strategic […]
The Challenge: Hemmy Productions, a television production company based in New York City, needed a website to promote its fundraiser — a live broadcast event where soap stars, past and present, will come together to raise money and build awareness for soap starts suffering from cancer. The live event will be in support of the […]
Don Akchin, a charter member of Nonprofit Marketing 360, led a workshop for members of Maryland Nonprofits on Tuesday, May 14 on “Tell Your Story So People Care (and Give!)” Everyone ought to know about the great work your organization does, but how do you get their attention – or better yet, their support? You begin […]
We have often sung the praises of the online charity-site platform Causevox. And we do so again as the good folks at Causevox have released a significant series of upgrades and integrations in version 2.0. It moved out of beta last week, allowing any charity or nonprofit to take advantage of the expanding toolbox. This […]
MKCREATIVEpartner, Dittmar Design, recently developed and launched a website for a Northern Virginia mid-sized business, WJD Management.Their website wjdpm.com is a mobile responsive design built on the WordPress content management system and using the latest Genesis framework. “From tenant placement and rent collection to maintenance and repairs, the WJD Management team makes life easier for […]
The folks at East New York Farms are now taking applications for the 2013 Youth Internship program. ENYF are looking for youth ages 13-15 who live or go to school in East New York and are interested in making a difference in their community.
This past December, Paul Jolly, President of Jump Start Growth, Inc., talked about the spiritual side of fundraising, and how he works with nonprofits to help them appreciate the motives and desires of big donors. Paul’s company has many years of experience to bring to organizations that are trying to improve their success rates with […]
Perhaps the greatest gift of life is the ability to share many its aspects with others. We have communication skills and empathies that can enliven mundane tasks and reinforce the greater joys and tragedies of the human experience. As social beings, we seek out these shared experiences from our earliest infancy to our later golden […]
Dell Computers was founded in 1984 in Austin Texas and it became a worldwide leader in online sales of MSDOS/Windows/x86 computers within a decade. Michael and Susan Dell established their foundation in 1999 in an effort to present their booming company as a corporate citizen. The efforts of the foundation are to multiply the work […]
Simone Joyaux is an internationally recognized consultant to the nonprofit sector on fund development, board development, and strategic planning and management. She writes a column, “Unraveling Development,” for the Nonprofit Quarterly. She is the author of Strategic Fund Development: Building Profitable Relationships That Last, now in its third edition, and is co-author, with Tom Ahern, […]
Howard Adam Levy is Principal of Red Rooster Group, a New York City-based branding, marketing and design agency for nonprofits. Howard, who began working with nonprofits as a graphic designer in 1991, founded the agency 10 years ago. The interview was conducted by Don Akchin, a principal of Nonprofit Marketing 360 and a frequent contributor […]
After distinguished careers in a variety of nonprofit organizations, John Burke and his wife, Janice Gavan, founded VisABILITY in 1985 to supply logo-imprinted branding products to public radio stations for on-air fundraising premiums. Today their company is the primary source of promotional items for public radio programs and stations nationwide. John is the primary author […]
“A Small Change” is a blog about fundraising. Its creator, Jason Dick, works full-time as a major gifts officer for Evergreen Healthcare Foundation in Kirkland, Washington. His seven years of fundraising experience include previous positions at a community college foundation and in human services. He started his blog four years ago. The interview was conducted […]
This is a repost of an article that originally appeared on the MKCREATIVE blog in March, 2010. Each month we look at a marketing challenge faced by many of our clients. This month the issue is when, or if, to switch from print to web-based and social media, and we chose to present it through […]
This interview series is produced with the generous support of the Nonprofit Marketing and Fundraising Zone. Sarah Durham left the world of corporate communications and marketing in 1994 to launch Big Duck, an agency that works exclusively with nonprofit organizations to help them communicate effectively so they can fulfill their missions. She is the author […]
The vitality of many American cities comes from our perceptions of them as hives of industrial, commercial – youthful – activity reinventing those very cities with each generation. Though such regeneration still goes on, the fact of the so-called ‘silver tsunami’ of aging Baby Boomers means many cities are having to reconsider how to service […]
We welcome a new contributor to our ranks, Brenda Becker, an aging-services consultant. Brenda’s consultancy connects seniors with the resources they need. My husband loves to run. It all started, as it frequently does, when the numbers on the scale were a bit higher than he wanted to see. He decided to lose a few […]
The social-media (r)evolution has proven a wonderful challenge for charities and nonprofits. The technology is cheap (not free), and as millions more get comfortable with it, the opportunity to reach a broad spectrum of supporters grows exponentially. And yet, without careful consideration of the stories your organization wants to tell, and how it wants to […]
Kerry Given, a writer with Green Marketing TV, has published a very useful list of conferences focusing on sustainability and green issues that will take place in 2011. Kerry writes that, “with [the] many different green conferences to choose from, how can you decide which are most important for your business to attend? Choosing wisely […]
Much news has been published concerning the debate over the federal budget for the rest of FY2011 (through October), but the city budgets are the ones that have the most impact for most citizens. While Congresspeople pretend to debate over whether or not Death Panels are in the health-care reform act, urban dwellers want to […]
We’re firm believers that direct mail is not dead, its merely entering the final stages of a metamorphosis into the perfect solution to support: Social media marketing campaigns QR codes; interactive television promo campaigns; and Website landing-pages. So when our friends at Ecoprint reminded us that postal rates will change on April 17 AND we […]
One New York non-profit is making great strides in addressing the adage — a real connection to others starts ‘in our back yards.’ The organization, ioby (in our back yards), began with the need to answer the question, ‘What is the fastest & easiest way for someone to get involved with something meaningful?’ Founding members […]
We welcome Bernell Grier, CEO of Neighborhood Housing Services of New York City, Inc. to the growing list of Contributors to the MKCREATIVEnonprofit Blog. Ms. Grier was appointed CEO in May of last year, having been COO of the housing organization since 2004. She is writing about proposed cuts in government funding to community-development […]
Americans spend weeks vetting and prognosticating before Oscar Night. We then spend days celebrating, lamenting, or lampooning the winners. After the really big show last night, we wanted to call attention to the growing influence and funding for independent documentary films, many of which include influential grass-roots movements to call attention to the issues raised […]
The Challenge: Green Guerillas asked us to act as creative agency, marketing consultants, and co-producers of an enviromental film festival in New York City. We had limited time and resources in which to both market the event and to produce it. Our Solution: MKCREATIVE developed a strategic marketing campaign to leverage client and co-host/sponsor […]
She is the daughter of Roy O. Disney, the brother and business partner of Walt Disney. She was born to wealth, and her name opened doors most people have to try for years to break through. And she is using those resources not only to strengthen the Daphne Foundation in New York City, but also […]
A few weeks ago in our Perspectives series we interviewed the Program Director of the Snyder Center for Aphasia Life Enhancement (SCALE) in Baltimore, Denise McCall, and the Technology Coordinator, Jes Porro. That story grew so rich that we set up an interview with Ellayne Ganzfried, Executive Director of the National Aphasia Association, which will […]
If you’ve ever watched Extreme Home Makeover, you’ve seen the kind of satisfaction one group of people can bring to another by providing them with a home that suits their needs. While the Greater Baltimore AHC (GBAHC) hasn’t caught this kind of ‘extreme’ media attention, they’ve certainly caught the attention of the Baltimore area. GBAHC […]
