The holiday season provides us an opportunity to take stock of the past year and to consider new paths and goals for the next year. In that holiday spirit, MKCREATIVEmedia has been turning our focus (and hopefully yours) toward theand how video can reach the hearts and minds of donors and supporters. With the costs of decent video cameras and video editing software ever falling even as their sophistication rises, 2012 might be the perfect time to get your nonprofit’s video campaign up-and-filming.
Today we wanted to point to two fabulous resources to support your planning in the winter so you can efficiently and successfully get shooting in the spring.
We have often pointed out the goodness of YouTube’s ‘Causes and Nonprofits’ Channel, so the question is, “Is your organization taking advantage of the second largest search engine in the webiverse?” If you are moving toward that opportunity, YouTube’s designers and engineers provide some excellent advice to nonprofits on their blog ‘CitizenTube’. YouTube even provides opportunity for technical and funding support via its NonProfit Program:
Video needs to be part of a wholistic outreach program that should include blogging, tweeting, and even email. Yet, video is perhaps the most dramatic opportunity to get people to feel the work they can do through your organization. And with that emotional bond, your supporters and your organization can do amazing things in 2012 and beyond.