The latest entry in the rapidly-evolving distance learning education market is a new online education service geared exclusively to people who work for nonprofit organizations. The Knowledge Fountain, which launched today, is offering a spectrum of courses online covering fundraising, communications, organizational development, social media, and productivity software. The site pitches its product as “just […]
#FILMFESTIVAL: Green Guerillas Film Festival (2013)
The Challenge: Green Guerillas asked us to act as creative and marketing consultants and be co-producers of an environmental film festival in New York City at the Museum of the Moving Image, We had limited time and resources in which to both market the event and to produce it. Our Solution: MKCREATIVE co-developed a strategic […]
#HOWTO: Customize & Brand Your Twitter Account
Twitter is perhaps the go-to social-networking site for anyone looking to share interesting information, tawdry gossip, breaking news, or knee-jerk reactions. Nonprofits should not only be using Twitter to broadcast their own pertinent information about their current successes and their upcoming events but also to share similar information about the efforts of their peers. Even […]
#CIVICS: Nonprofits Should Watch Their Politics On Their Social Networks
As the now-famous comic writer Andy Borowitz has posted on Twitter: “Only a billion more lies until the election.” Not only is it easy to get swept up in the horse-trading, haranguing and name-calling during an election, it’s what you’re supposed to do. We live and thrive in a government “of the people, by the […]
#GRANTS: The Lawrence Foundation Can Help Your Environmental Or Health Program
In our ongoing periodic series on sources for grants, we have focused on foundations tied to the great tech companies of our day. In this installment we present a foundation not obviously linked to that sector of the economy, though in fact it is intimately entwined. The Lawrence Foundation was established by Jeff Lawrence and […]
#DEVELOPMENT: Social-Networking Is Good, But Conversation-Building Is Better
Difficult to say that social networks have already grown to be mature means of communication. Moreover, some platforms shoot wide and far (vis Facebook for everyone), while others target a specific subset of the social-media community (vis Epernicus for the scientific community). Figuring out how to negotiate those platforms can seem daunting. But we have […]
#SOCIALNETWORKS: Unifying Your Strategy By Diversifying These 5 Key Points
As we move into the second half of 2012, especially into planning for the fund-raising campaigns of the holiday season, nonprofits also should do a checkup on the face they are presenting on their social networks. Get yourself in the mood to question, re-align, edit… and then get into your Facebook account. The folks at […]
#FUNDRAISING: The Holiday Season For Donations Begins Now. Ready?
The pools are open and busy. The grill has cooled down since the July-4th Picnic. The MLB All-Star Game is tonight. It’s July. One of the traditional/old-fashioned ways to disrupt the heat is to hold a “Christmas in July” party, and your nonprofit or charity should be having one. Why? To celebrate the good work […]
