(Adapted from an article by Rebecca Kirkman, @TowsonU) “Just Another Day: How to Survive an Active Shooter Event on Campus,” a public service video from the Towson University Police Department and Office of Public Safety, has been viewed on YouTube more than 2.5m times since it was released in mid-August, 2018. The 12-minute video makes a […]
#DOCUMENTARY: The Brainwashing of My Dad Film Premiere
Brainwashing comes in many forms…even talk radio and right-wing media. THE BRAINWASHING OF MY DAD is going to have its film festival world premiere at the prestigious Cinequest Film Festival in San Jose, CA. If you live in California, we hope you’ll make the trek out to support Jen Senko’s film and see it on […]
#COMMUNICATIONS: Keep Storytelling In Forefront, Whatever Platforms You Use
Oprah Winfrey likes a book. BOOM! It’s a best-seller and a big movie. Justin Bieber retweets something that catches his eye. POW! It’s trending huge for forty-eight hours! Who wouldn’t want that kind of attention? Well, often nonprofits and charities don’t want that kind of attention. The best/worst case of this kind of virality is […]
#DEVELOPMENT: Social-Networking Is Good, But Conversation-Building Is Better
Difficult to say that social networks have already grown to be mature means of communication. Moreover, some platforms shoot wide and far (vis Facebook for everyone), while others target a specific subset of the social-media community (vis Epernicus for the scientific community). Figuring out how to negotiate those platforms can seem daunting. But we have […]
#COMMUNICATIONS: In Outreach, Less Can Be More If You Avoid 3 Common Mistakes
With the still-growing panoply of social-networking platforms out there, one can easily feel overwhelmed with trying to keep up with all the hottest topics on the coolest sites. To add to the pressure, each new platform has its own subset of skills to master, which requires time and energy you thought you’d spend raising donor […]
#COMMUNICATIONS: Break The Sound Barrier To Encourage A Conversation
We welcome back Paul Jolly, Director of Jump Start Growth, Inc., a nonprofit fundraising and consulting firm in Washington DC. Today, Paul tells about the importance of breaking the sound barrier. Back in 1947, US Air Force pilot Chuck Yeager broke the sound barrier in the Bell X-1 rocket/plane. Fighter jets break the barrier with […]
#HOWTO: Connect Your Facebook Page & Your WordPress Blog For Seamless Outreach
Last week Facebook and WordPress announced a plugin that will link both social-media platforms: posts on your nonprofit’s WP blog will be updated in your nonprofit’s Facebook Timeline, and your blog entries can have ‘Like’ and ‘Recommend’ buttons on them. One of the great things about the WordPress blogging platform is indeed the plugin feature: […]
#COMMUNCATIONS: Blog Loud & Proud & As Often As Content Warrants
A truism/maxim/cliché that has long inspired me whenever I start a new project is, “You can fight without ever winning. But you’ll never win without a fight.” The statement inspires me because it prepares me for the possibility of not succeeding while reminding me that the only failure is not being willing to try. And […]
