If you follow the tech developments and platform inventions of social media, you can get a headache. Facebook and Twitter seem to rule the net, but FourSquare and StumbleUpon are out there too, and many are wrestling with developing a presence on Instagram. Et cetera! We want to help cut through that clutter for our […]
#PR: Astroturfing Politics And Marketing – It Can Be Disasterous For Both
With only a few months to go before the new administration takes office, we examine the notion of ‘grass-roots‘ as associated with popular movements or opinions came into the American lexicon at the turn of the twentieth century. The, er, ‘grass roots’ of the term, according to Answers.com came a generation earlier and specific to […]
#BookReview: Ten Steps On The Road To ‘Presentation Zen’
This is a repost of an article that originally appeared on the MKCREATIVE blog in May, 2010. The business/education/PR presentation got a boost in the ’90s when Microsoft PowerPoint gave us the opportunity to turn the staid lecture (from Lectio, ‘to read’) into a multi-media extravaganza of bullet points and pie charts and popping 15-point […]
#SOCIALMEDIA: It’s OK To Say ‘No’ To Your Social Networks
You know you want to… We are often extolling the virtues of particular social-networking platforms or encouraging specific strategies to reach out to your audience(s) across these platforms. When moving through the ‘tubes’ of our social networks, it is easy to think that each post we prepare is the most important one ever and that […]
#HOWTO: Establish A Tumblr Account & Why You Should Do So (VIDEO)
A while back we talked about the blogging platform Tumblr, and the series got a great deal of response from you our audience, and we really appreciate your interest and feedback! We want to step up that earlier discussion with a series of video how-tos that will show you a Tumblr account, what can be […]
#SOCIALNETWORKS: What Makes Pinterest So Engaging? It’s So Simple.
Pinterest was released as a private beta in March 2010, which makes it something of a late-comer (or the ‘second generation?) of social networking platforms. Its mission was “to connect everyone in the world through the ‘things’ they find interesting,” and its modus operandi was to encourage people to ‘pin’ whatever they found interesting online […]
#HOWTO: Tweak Your Organization’s Facebook Site For Graph Search
In February, 2013, we talked about what Facebook’s latest feature, Graph Search, is (namely, a way to combine keywords, categories, and what friends are saying about them within Facebook) and it is not (namely, a challenger to Google’s search algorithms across the internet). In this article, we want to help you and your organization make […]
#ADVOCACY: Google Does Harm To Privacy & Suffers An Hour’s Income For Infractions
What you think about Google’s (and Facebook’s. And Twitter’s…) efforts to collect personal information of its users probably says quite a bit about what you think about human nature: If you don’t mind a database of your online activities being used by social networks and search engines, then you are likely comfortable with the fact […]
