Compass Academy is a community of students, educators, and families dedicated to serving children of average to above average cognitive ability with a wide range of learning challenges including autism spectrum, ADHD, speech, language, and/or motor delays.
A lack of funds to plough into marketing the school meant that outreach and engagement has been done on a very piecemeal basis.
MKCREATIVE produced 10 informational videos — stories and statements from parents and teachers — so the school could leverage it’s social media conversations and push out compelling stories to its followers without having to resort to a multi-channel, online/offline marketing campaign.
The videos can be found on the MKCREATIVE. A few are shown here: