Our client needed a set of eNewsletters and email announcement templates for their relationship-building and fundraising activities. They were unhappy with the stock templates offered by their existing mail distribution service.
Our Solution:
MKCREATIVE developed a series of standardized templates with custom-content areas allowing our client to vary the look-and-feel, while still maintaining an integrated design approach. We moved the client to a new mail distribution service with integrated analytics so we could now track the efficiency of subject lines, content, time/day of mailings, etc. We also created a new email signup form and integrated it into the client’s existing website.
