With all the buzz about social media sites like Facebook, Twitter, and Google+, we can lose track of tried-and-true outreach tools. Though these other platforms might be great ways to advertise events or spread late-breaking news about your organization’s work, they are not proving to be efficient fundraising instruments (yet?). John Haydon at Inbound Zombie […]
#Resource: Survey Of E-Mail Distribution Services For Nonprofits
This is a repost of an article that originally appeared in August, 2010. As our regular readers and Twitter followers are aware, MKCREATIVE has recently and proudly received ‘Gold Status‘ by the Green Business League. We work with our clients to help them green their companies and organizations as well – and a great way […]
CASE: Simple Recipe Increases Giving by 50%
Talk about your multi-channel marketing. Check out this case study: a health nonprofit supplements its end-of-year direct mail appeal with a series of four targeted emails, with outstanding results. Guest blogger Don Akchin writes frequently about marketing and philanthropy at donakchin.com
#DESIGN: Green Guerrillas – eMail Newsletter Templates
The Challenge: Our client needed a set of eNewsletters and email announcement templates for their relationship-building and fundraising activities. They were unhappy with the stock templates offered by their existing mail distribution service. Our Solution: MKCREATIVE developed a series of standardized templates with custom-content areas allowing our client to vary the look-and-feel, while still […]
