The Green Guerillas were on a tight budget but wanted a direct mail piece that could do double-duty: send traffic to their website so readers could find out more about an upcoming fundraising event, and act as a vehicle to generate donations that could be easily sent to the organization.
Our Solution:
We designed a folding, self-mailer with an integrated tear-off reply-paid envelope for folks to drop their check into and send back to the client. The response rate was terrific and generated a sufficient funds to expand the organization’s outreach and fundraising efforts in other ways.