We are pleased to welcome back Susan Emfinger of the University of Maryland, Baltimore County. For her previous posts on institutional fundraising, please click here. In today’s post, I ask readers to imagine a world in which fundraising staff and programmatic work closely together with a variety of “programmatic” events in order to expose the […]
Marketing: Copywriting and Design Strategies for Better Donor Newsletters
Fundraising copywriter Lisa Sargent and designer Sandie Collette, of S.Collette Design, discuss how copywriting and design go hand-in-hand to make a Dublin-based charity’s newsletter overhaul a success. Discover the strategies that helped make it happen in this case study of a nonprofit newsletter. Click here for the full article. Guest blogger Don Akchin writes frequently […]
Fundraising: Reminder Of Wednesday Online Seminar
Welcome back to Monday! We want to remind our readers of the timely, convenient, and free text/chat seminar this Wednesday at GrantSpace.org. The seminar entitled “Turning Your Volunteers Into Fundraisers.” It is free to register and the seminar runs 1:00pm to 2:00pm. The event is entirely text/chat based (no audio), so one could easily enjoy […]
Fundraising: Resources and Seminars
One of the services we periodically try to provide our readers is a timely compendium of resources about fundraising and the skills thereof. In this installment have some online resources to find and to apply for grants from the federal government and from private sources. To start off your spring drive, get some tips and […]
#VIDEO: Demoreel for Nonprofits (Excerpts)
The Challenge: Many of our clients require videos as part of their on-going strategic marketing campaigns or as one-off pieces to be used at fundraising events such as galas and benefits. Our Solution: We work with our clients to develop a narrative, develop a storyboard, and create a video that is appropriate to the audience […]
#DESIGN: Green Guerillas – Direct Mail Piece
The Challenge: The Green Guerillas were on a tight budget but wanted a direct mail piece that could do double-duty: send traffic to their website so readers could find out more about an upcoming fundraising event, and act as a vehicle to generate donations that could be easily sent to the organization. Our Solution: We […]
