The Challenge: How to present an engaging arts and lifestyle magazine television series in a top 50 market where the main competitor is not similar shows on local television, but streaming-video via the Internet.
Development: Acquiring Donors – When “Plan A” Falls Short
When The Agitator blog polled its nonprofit readers in April, the overwhelming majority said they get a second gift from less than 40% of their new donors. This prompted posts on two alternative – and very different – plans for finding new donors if “Plan A” doesn’t work. “Plan B” is essentially to give up on […]
Nonprofit: Job-Seeker Resources
We’re subscribers to the NonProfit Times and have always been impressed by their nonprofit job-seekers database and online tool found here. In addition to being able to search by category, job-type, state, city, etc. one can also download annual salary surveys and job-trend reports to aid in one’s job-search. Idealist.org is another favorite destination of […]
2011 NIC Regional Symposium Dates
The playing field has changed for the seniors housing industry, and strategies must also change if organizations are to score future success. At the 2011 NIC Regional Symposium in March, attendees will gather with other private-pay operators and investors with locally—or regionally—focused portfolios to learn how they can adapt their playbook to position their organizations […]
#Aging: New Housing Trends Update Analyzes 55+ Senior Housing Market
Steve Gurney posted information about the latest MetLife/National Association of Home Builders study to the ProAging blog recently. The report should be essential reading for any organization or consultant involved in the provision of goods and services to the 55+ demographic. Steve states that “the study analyzes where 55+ household owners live, the characteristics of […]
#PRESENTATIONS: Bagger Events – Slide Presentations
The Challenge: MKCREATIVE created slide presentations for the National Committee on Citizenship conference every year. Our client, Bagger Events, contracts us to both develop presentations for the event and to provide MKCREATIVE graphics staff to run the presentations during the conference. We also act as technical consultants. Our Solution: MKCREATIVE assigned a team to develop […]
#INTERVIEW: Don Akchin, Director of Don Akchin Strategic Communications
Don Akchin, Charm City resident for twenty-five years (“I’m still a newcomer”), has turned his reporter’s training and love of writing into a successful enterprise of marketing mission-based and community-development groups like St. Ambrose Housing Aid Center, The Baltimore Collegetown Network, and the Bon Secours Spiritual Center. Beginning his professional career writing for The St.Petersburg […]
#DESIGN: Green Guerillas – Direct Mail Piece
The Challenge: The Green Guerillas were on a tight budget but wanted a direct mail piece that could do double-duty: send traffic to their website so readers could find out more about an upcoming fundraising event, and act as a vehicle to generate donations that could be easily sent to the organization. Our Solution: We […]
