The Knowledge Fountain offers not-for-profit organizations a spectrum of short courses online covering fundraising, communications, organizational development, social media, and productivity software. It is a start-up venture co-founded by Marco Kathuria and Don Akchin.
The startup was looking for a cost-effective way to tell it’s story while offering the audience an opportunity to interact with the marketing collateral. Video was deemed the most effective medium to deliver both the full brand story but to also take advantage of social network engagement opportunities and the SEO advantages that come out of such media.
MKCREATIVE produced 4 videos to promote the online learning website and begun a campaign to leverage them on a number of social media networks and in various blogs. Here are two examples: