The Knowledge Fountain offers not-for-profit organizations a spectrum of short courses online covering fundraising, communications, organizational development, social media, and productivity software. It is a start-up venture co-founded by Marco Kathuria and Don Akchin.
Search Engine Optimization (SEO) includes numerous tools and plug-ins that help (first) web crawlers and algorythems find your organization’s website, so that human web searchers can then find your site via Google, Yahoo!, Bing, etc. Optimization means (in part) key words are placed in specific parts of the website’s code and banners to ensure that […]
Search Engine Optimization (SEO) is a social media buzzword: gotta have it, gotta work at it, gotta pack it in to your website or blog! And it is true that SEO needs to be a part of your nonprofit’s online and outreach strategies. Why develop a new site or even update your outdated one if […]
We have sung the praises of Tumblr for the past few Thursdays, and we will continue to do so. Tumblr offers nonprofits and charities a free platform (with some themes and extensions costing a few bucks) and host to establish a web presence that is just a couple of clicks away from integrating with your […]
Yes, the release of Google+’s Business Pages is the biggest news in social media this week. And in business news. And in design news… The release of business pages within Google+ did not go without incident: Many were led to believe they could get their pages up, only to discover their accounts were not part […]
Nedra Kline Weinreich is a widely recognized expert on social marketing (not to be confused with social media marketing). Her book Hands-On Social Marketing: A Step-by-Step Guide is considered a classic, and she blogs about social marketing issues at the Spare Change blog. Her consulting clients include federal, state, local and international organizations. The interview […]
We wind up our week-long survey of Facebook with a look at how it can be used as a business tool, and how people are using it as such. Even if you do not yet have a Facebook site, the impact of the technology on our language is unmistakable: ‘Friend’ has become a verb. The […]
The Challenge: Neighborhood Housing Services of New York City needed to update their website from a static one (that could only be edited by someone with deep technical and design knowledge) to a dynamic site that any approved staff member could access and edit. Our Solution: We redesigned the website from top-to-bottom: a new user-interface […]