Mark van Gurp is the founder of Osocio, an international blog devoted to showcasing the best advertising and marketing for social causes. Mark began an earlier blog, Houtlist, in 2005 as a personal collection of nonprofit ads. Overwhelmed by the response, he began Osocio in 2007 with more than a dozen regular contributors. He has […]
#SM4NP: Scoop.it! For Information ‘Curation’ & Social Interaction
Last year we explored Pinterest, a social network that puts a premium on visuals and offers ‘pin boards’ of topics collected/bookmarked/’pinned’ by the user. The metrics on the platform show amazing growth over the last few months, and many are still waiting for an invitation to join up. Scoop.it! has, on the surface, a strikingly […]
#VIDEO: The Knowledge Fountain Promos
The Challenge: The Knowledge Fountain offers not-for-profit organizations a spectrum of short courses online covering fundraising, communications, organizational development, social media, and productivity software. It is a start-up venture co-founded by MKCREATIVE owner, Marco Kathuria and Don Akchin, of Don Akchin Strategic Marketing. The startup was looking for a cost-effective way to tell it’s story […]
#HOWTO: Curate Information To Make Sense Of Your Nonprofit’s Ambitions
‘Content Curation’ is one of the essential concepts when it comes to preparing and writing stories for online consumption. The term refers to the activity of collecting, sharing, and responding to information on the internet in a consistent and focused manner. A ‘curator’ is traditionally defined as “a keeper or custodian of a museum or […]
#HOWTO: Establish A Tumblr Account & Why You Should Do So (VIDEO)
A while back we talked about the blogging platform Tumblr, and the series got a great deal of response from you our audience, and we really appreciate your interest and feedback! We want to step up that earlier discussion with a series of video how-tos that will show you a Tumblr account, what can be […]
#HOWTO: Setup A (Free) Scoop.it Magazine For Your Community
We introduced Scoop.it and Pinterest recently because we think these information-sharing sites offer a great platform for nonprofits and charities to share their own news as well as related images or stories in their sectors. As promised we have returned to round out this mini-series with a guide to help you setup a Scoop.it e-magazine site. […]
#SOCIALNETWORKS: Is Pinterest Of Value For Nonprofits? You Bet!
The simplicity of setting up ‘boards’ and pinning things to them is surely part of the attraction. So too is the intensely visual way Pinteres’s users share their interests, products, and ideas, because we are hard-wired to absorb visual stimuli before we respond to other signals.
#SOCIALNETWORKS: What Makes Pinterest So Engaging? It’s So Simple.
Pinterest was released as a private beta in March 2010, which makes it something of a late-comer (or the ‘second generation?) of social networking platforms. Its mission was “to connect everyone in the world through the ‘things’ they find interesting,” and its modus operandi was to encourage people to ‘pin’ whatever they found interesting online […]
