The Challenge: The Knowledge Fountain offers not-for-profit organizations a spectrum of short courses online covering fundraising, communications, organizational development, social media, and productivity software. It is a start-up venture co-founded by MKCREATIVE owner, Marco Kathuria and Don Akchin, of Don Akchin Strategic Marketing. The startup was looking for a cost-effective way to tell it’s story […]
#OPINION: Ken Stern’s Book Offers Tough Love To Nonprofit Economy
Ken Stern has served as CEO of National Public Radio, arguably one of the best-known nonprofits in the country. He supports The American Red Cross, and has served on the boards of a number of charities. So when his book, And Charity for All argues that the nonprofit sector is a huge part of the […]
#interview: Tom Ahern — Author, Award-Winning Journalist, and Communications Consultant
Tom Ahern is the author of four books on fundraising communications, with a fifth on the way. An award-winning magazine journalist, he has written case statements for numerous campaigns and is a popular communications trainer and consultant. The interview was conducted by Don Akchin, a principal of Nonprofit Marketing 360 and a frequent contributor to […]
#Development: Action Group ‘Do Something’ Grows Huge Through Small Smartphones
The social-media (r)evolution has proven a wonderful challenge for charities and nonprofits. The technology is cheap (not free), and as millions more get comfortable with it, the opportunity to reach a broad spectrum of supporters grows exponentially. And yet, without careful consideration of the stories your organization wants to tell, and how it wants to […]
#Aging: Getting Older and Still Consuming
The New York Times reports that a new marketing effort by AARP will promote the baby boom generation, as it ages, as a viable consumer target for advertisers. The campaign, which includes print and digital ads, will run in trade publications like Advertising Age starting Monday. “Our sense is that we’ve reached a tipping point,” […]
Homeowners Getting Federal Help
Image via Wikipedia The mortgage bubble that Wall Street players were puffing up and were betting would break has, of course, brought down almost everything else with it (save investor bonuses). The fallout was one of the many catalysts for the sweeping political change of the elections of 2008. One of the loudest political debates […]
