NeighborWorks America has been helping citizens finance their homes since 1968, when Dorothy Mae Richardson, a homemaker and community activist in Pittsburgh, enlisted city bankers and government officials to join with her block club to improve her neighborhood. That early, grass-roots, endeavor to improve the urban housing of Pittsburgh became the successful model replicated across […]
Archives for December 7, 2010
The Best Metrics for Marketing
Wondering what to track to know whether the marketing is succeeding? A useful post on an agency blog suggests measurements to monitor on the website, online promotions, social media sites, emails, events, and press coverage. Guest blogger Don Akchin writes frequently about marketing and philanthropy at donakchin.com.