Ken Stern has served as CEO of National Public Radio, arguably one of the best-known nonprofits in the country. He supports The American Red Cross, and has served on the boards of a number of charities. So when his book, And Charity for All argues that the nonprofit sector is a huge part of the […]
The American Red Cross took a risk last year: it mailed video cameras to 300 families or individuals who had received services from Red Cross and asked them to tell their stories. The risk paid off with a brilliant campaign, featuring 25 home-made video testimonials edited to about 30 seconds each.
Natural disasters have been a part of human history since Noah. What has changed is how we get information about – and request help in the midst of – natural disasters. Thanks to digital media, we can get instantaneous reports about earthquakes, hurricanes, etc. from all over the world. But what about disaster that either […]
First, MKCREATIVE wishes you a happy Independence Day. We hope you are enjoying a day of grilling and a night of fireworks – all with family and friends. We also ask you to remember the hundreds of thousands of servicemen and women who have suffered injuries, lost dear friends, and endured multiple deployments in our […]