Corporations, small businesses, nonprofits, and even some individuals brand themselves with a specific set of colors and a type font or two and a logo. Usually those entities want the general public to use their logo, etc, as such use can mean free publicity. And certainly in the world of blogs and social networks we […]
#COMMUNICATIONS: Is Your Organization Moving At The Speed Of Mobile?
With the rise of the smartphone and its ability to be the computer for millions of people around the world, mobile technology is becoming more powerful and less expensive every few months. And with those technological changes come changes of habit and expectation. One of the changes we and many others have commented on is […]
#TECH: Why & How To Send One Text Message To Your Nonprofit’s Constituents
Ever more people want to communicate with their mobile devices, and they want to communicate on their mobile devices with text messaging. The distinction between those under about 25 and those older is striking − with the under 25s responding to emails, and even aural phone messages, with text. But even those who actually make calls […]
#SM4NP: Kony 2012 Will Get A Sequel & More Context Today
As any Hollywood mogul will confirm, when your movie is watched by 100 million people, you need to make a sequel. That market is just too big to pass up. And the renown viral video Kony 2012 has been viewed well over 100 million times. Nevertheless, the reasons the San Diego based firm ‘Invisible Children’ will […]
#Tech: The Net Is Not Quite Dead, But It’s Not Your Mom’s Web Anymore
First of all, an adjustment/correction to yesterday’s story: Facebook pushed back its rollout of Timeline across all accounts until tomorrow, the 31st. Facebook did this rather quietly and did not state why, but you now have about 20 hours to get your Timeline up-and-running, as we outlined yesterday. (Thanks to Cody Damon of Damon Strategic for […]
#SM4NP: ‘Kony 2012’ Still Stirs Engagement, Controversy, And Embarrassment
The controversy surrounding the viral video ‘Kony 2012’ continues even as its views on YouTube surpass 85.4 million as I write. The director, Jason Russell, had something of a mental breakdown a week ago, when he was arrested for indecent exposure while ranting almost incoherently about support and friendships. As reported by ABC.com late last […]
#SM4NP: ROI From Social Media May Be Elusive, But It’s Not Impossible
If you search for information about how to measure returns on investment in social media, you will be quickly reminded about just how new social media is in the business and nonprofit economies. Mathematicians are still searching out formulae and quality-control gurus want to talk about the developments of relationships that will bring customers and […]
#Advocacy: ‘This American Life’ Retracts Story Of Abuses At Foxconn
It has been a rough week for social-consciousness movements whose leaders have produced stories a bit too slick to be true. We wrote last week about the doubts surrounding the viral video ‘Kony 2012’ meant to inspire a public campaign against Joseph Kony’s child army in Uganda − if that army still exists and Kony is […]
