The Challenge: Green Guerillas asked us to act as creative and marketing consultants and be co-producers of an environmental film festival in New York City at the Museum of the Moving Image, We had limited time and resources in which to both market the event and to produce it. Our Solution: MKCREATIVE co-developed a strategic […]
#TECH: Apple Backs Down on EPEAT. Welcome Back To EPEAT!
No, MKCREATIVEmedia doesn’t wield that kind of influence over 1 Infinity Loop. Or any influence, really. But about two hours ago we posted a summation of Apple’s withdrawal from the very EPEAT environmental standards the corporation helped establish over a decade ago. Our little contribution to the issue was not technological or particularly environmental, but […]
#Enviro: Does a Green Xmas List Really Help The Environment?
We enjoy looking for, and perhaps even presenting ourselves, challenging ideas for our readers. And one idea we came across challenges our desires to find just the right holiday gift for a loved one while maintaining our green/environmentalist cred. Piers Fawkes, founder and CEO of the New-York based firm PSFK, argues in a recent blog […]
#Fundraising: How To Apply For A Grant From Intel
This week in our ongoing periodic series on grant providers and how to apply for their support, we look at the tech company that helps build Microsoft and Apple computers: Intel. The corporation is best known for its processors and motherboards and for its 5-note jingle – but its stand on corporate social responsibility is truly impressive. […]
#Tech: The Mac Mini Has Little Impact On Environment Yet Mighty Power
I have often written about the great opportunity and flexibility the Mac Mini Server offers nonprofits and small businesses. In this post, I’m going to quickly address the most obvious but least talked about feature: the size and power of the Mac Mini Server. The box of this powerful little machine measures just 1.4” H […]
#Tech: Cloud Computing Campaign Highlights Benefits To And Concerns For Nonprofits
In technology terms, ‘the cloud’ is the internet used as storage space (space traditionally taken up on a hard drive in a computer) and as software server (software traditionally installed on that hard drive to run applications). The internet is not new, but using it in this way is because storing gigabytes of information for […]
#SocialNetworks: How Can Social Media Help You When Disaster Strikes?
Natural disasters have been a part of human history since Noah. What has changed is how we get information about – and request help in the midst of – natural disasters. Thanks to digital media, we can get instantaneous reports about earthquakes, hurricanes, etc. from all over the world. But what about disaster that either […]
#Philanthropy: How to Find and Solicit the Biggest Corporate Donors
In the midst of the present economic crisis, the debate about whether corporations should have social responsibility to give to philanthropic causes has grown heated. Some argue that CR (Corporate Responsibility) departments actually diffuse problems rather than solve them and corporations should put their resources to better, profit-driven, uses for the betterment of all. Others counter […]
