Tools for your nonprofit's outreach
Yesterday we looked at how to pin something of interest to Pinterest, and why such activity can draw many many eyeballs to that interest and then to your organization. One of the striking demographic facts of Pinterest is that the audience is strikingly female. Toward the other side of the spectrum is Google+, which is largely made up of males. Though the status and interest of Google+ remains an open question, we remain confident that it supplies a number of features that are not difficult to use yet create a well-organized presence for any nonprofit or individual.
The Google folks have done a remarkable job of teaching their platform with the use of videos (handy, that, given the fact that Google owns YouTube). We have featured them in the past, and today we have one that explores the many opportunities a Google+ account can offer an individual or a business or a charity. Maile Ohye covers the basics of Google+, the +1 button, and how social information can make products, like Search, more relevant:
[youtube]http://www.youtube.com/watch?v=5hQN6LoHtiU[/youtube]
For nonprofits and businesses, you can move directly to the 5th minute, where she starts her discussion of how a company or community can benefit from a presence on Google+. Moreover, she gives a lucid explanation of how to track the metrics of your Google+ presence (at about 9:00). And she presents the ways Google+ might influence searches for your organization − including the fact that you can boost your rankings in a Google search without participating on the social network.
Maile’s video covers a great deal of information about Google+, and knowledge is power. But is your organization developing a Google+ presence? Are you still on the fence about this latest social network? We’d love to hear your thoughts on this platform!
