Debra Askanase, founder of Community Organizer 2.0, is an “engagement strategist” who consults with nonprofit organizations on digital media. She is also a strategist for Socialbrite. Her background includes a decade of community organizing experience, followed by seven years in community economic development. The interview was conducted by Don Akchin, a principal of Nonprofit Marketing […]
#INTERVIEW: Sybil Stershic, Consultant, Blogger, & Author of Taking Care of the People Who Matter Most
Sybil Stershic, founder of Quality Service Marketing, is a long-time consultant and blogger on internal marketing and the author of Taking Care of the People Who Matter Most: A Guide to Employee-Customer Care. A former chairperson of the American Marketing Association Board of Directors, she continues to lead workshops fort AMA including its “Nonprofit Marketing […]
#INTERVIEW: Craig Lefebvre, Designer of Public Health & Social Change Programs, Discusses Social Marketing
R. Craig Lefebvre, Ph.D., is an internationally known designer of public health and social change programs. He is chief maven of socialShift, a consulting practice, and is a Research Professor at the University of South Florida College of Public Health. His blog, On Social Marketing and Social Change,” has been ongoing since 2005. He is […]
#INTERVIEW: Chris Forbes, Co-Author of Guerrilla Marketing for Nonprofits, Offers Great Advice to Groups
Chris Forbes is the co-author of Guerrilla Marketing for Nonprofits and a certified guerrilla-marketing coach. His varied background in marketing includes experience in the faith sector and work on five continents, and he has pioneered several media initiatives in public relations, television, radio and the Internet. The interview was conducted by Don Akchin, a principal […]
#HOWTO: Tumblr’s Advanced Features Won’t Overwhelm Nonprofits
We have been using Tumblr for a few years and in the hopes of inspiring you and your colleagues to consider creation of a Tumblr presence for your nonprofit by sharing some insights we’ve gained on using this very popular social network. Tumblr got going in 2007, and really took off a couple of years later […]
#Interview: Allison Fine, Author & Analyst — Examines Intersection of Social Media & Social Change
Allison Fine researches and writes about the intersection of social media and social change. She is the co-author (with Beth Kanter) of the bestselling book, The Networked Nonprofit: Connecting with Social Media to Drive Change, as well as the award-winning Momentum: Igniting Social Change in the Connected Age. She hosts a monthly podcast for The […]
#FUNDRAISING: Consider Moving Some Online Donors To Direct Mail Giving
Social networks can be so important for communicating with folks who support (or will support) your cause. The high speed and low cost of such outreach can offer huge dividends, but mostly those dividends are paid in good will and spurring interest. Online donations are certainly growing, but as a report from Blackbaud this year […]
#SM4NP: Scoop.it! For Information ‘Curation’ & Social Interaction
Last year we explored Pinterest, a social network that puts a premium on visuals and offers ‘pin boards’ of topics collected/bookmarked/’pinned’ by the user. The metrics on the platform show amazing growth over the last few months, and many are still waiting for an invitation to join up. Scoop.it! has, on the surface, a strikingly […]
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