Sybil Stershic, founder of Quality Service Marketing, is a long-time consultant and blogger on internal marketing and the author of Taking Care of the People Who Matter Most: A Guide to Employee-Customer Care. A former chairperson of the American Marketing Association Board of Directors, she continues to lead workshops fort AMA including its “Nonprofit Marketing […]
Kivi Leroux Miller is a successful consultant, trainer and blogger on nonprofit communications. She leads weekly webinars from her website. She also is the author of The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause. The interview was conducted by Don Akchin, a principal of Nonprofit Marketing 360 and a […]
We have been using Tumblr for a few years and in the hopes of inspiring you and your colleagues to consider creation of a Tumblr presence for your nonprofit by sharing some insights we’ve gained on using this very popular social network. Tumblr got going in 2007, and really took off a couple of years later […]
Social networks can be so important for communicating with folks who support (or will support) your cause. The high speed and low cost of such outreach can offer huge dividends, but mostly those dividends are paid in good will and spurring interest. Online donations are certainly growing, but as a report from Blackbaud this year […]
The Challenge: How to present an engaging arts and lifestyle magazine television series in a top 50 market where the main competitor is not similar shows on local television, but streaming-video via the Internet. Our Solution: MKCREATIVE put together a large team of seasoned television production, animation, and production specialists to produce a television pilot […]
Educators! Bring history to life in your classroom with this PBS LearningMedia webinar featuring documentary filmmaker, Ken Burns, live-streamed last year. Read more about the webinar and watch a recording of it here.
Last year we explored Pinterest, a social network that puts a premium on visuals and offers ‘pin boards’ of topics collected/bookmarked/’pinned’ by the user. The metrics on the platform show amazing growth over the last few months, and many are still waiting for an invitation to join up. Scoop.it! has, on the surface, a strikingly […]
You know you want to… We are often extolling the virtues of particular social-networking platforms or encouraging specific strategies to reach out to your audience(s) across these platforms. When moving through the ‘tubes’ of our social networks, it is easy to think that each post we prepare is the most important one ever and that […]