The idea of using Twitter can overwhelm some, and how to use it as a smart tool for strategic engagement seems downright contradictory to many. Yet as the social-networking platform matures – Rather, as the people who use it explore that myriad ways to make it work for them – an ever growing number of […]
#HOWTO: Create A Tumblr Account And Why It Might Replace Your Blog
If you follow the tech developments and platform inventions of social media, you can get a headache. Facebook and Twitter seem to rule the net, but FourSquare and StumbleUpon are out there too, and many are wrestling with developing a presence on Instagram. Et cetera! We want to help cut through that clutter for our […]
#HOWTO: Tumblr’s Advanced Features Won’t Overwhelm Nonprofits
We have been using Tumblr for a few years and in the hopes of inspiring you and your colleagues to consider creation of a Tumblr presence for your nonprofit by sharing some insights we’ve gained on using this very popular social network. Tumblr got going in 2007, and really took off a couple of years later […]
#HOWTO: Tweak Your Organization’s Facebook Site For Graph Search
In February, 2013, we talked about what Facebook’s latest feature, Graph Search, is (namely, a way to combine keywords, categories, and what friends are saying about them within Facebook) and it is not (namely, a challenger to Google’s search algorithms across the internet). In this article, we want to help you and your organization make […]
#SOCIALNETWORK: Are You Prepped For Rollout Of Facebook Graph Search?
Facebook’s Graph Search was announced a couple of weeks ago and it is being rolled out through the Facebook0sphere through February. Though many wondered if Facebook were challenging Google, the fact is Facebook is trying to rejigger how you can access information within Facebook, not how you wend your way through the tubes of the internet. […]
#SOCIALMEDIA: Politicians & NonProfits Need Agility With Online Outreach
As the Democratic ‘nominee’ Barack Obama delivered his acceptance speech last night in Charlotte, NC, a record number of tweets on politics were sent out − some 52,756 tweets-per-minute (tpm) being posted as he wound up. By contrast, Mitt Romney inspired 14,289 tpm, which was about half as many as reactions to Michelle Obama’s presentation two […]
#TECH: Title Tags Can Make Or Break Your Site’s SEO
Oh, the last official weekend of summer, and it’s three-day long one to boot! You might be itching to get out of the office a bit early today and make it a three and a half day weekend. Before you do, please read some salient advice we took from online marketing specialist John Haydon as […]
#MARKETING: Build Your Search Engine Marketing Strategy With Solid Search Engine Optimization
Search Engine Optimization (SEO) includes numerous tools and plug-ins that help (first) web crawlers and algorythems find your organization’s website, so that human web searchers can then find your site via Google, Yahoo!, Bing, etc. Optimization means (in part) key words are placed in specific parts of the website’s code and banners to ensure that […]
