Yesterday we discussed the rise and fall of the new logo for The Gap (rising and falling in about three days). The Gap Company is not the first to take on a logo redesign only to have the effort eviscerated by customers and critics (See, for examples, Tropicana and Pepsi. If the fact of the […]
#Fundraising: Crowdsourcing Platforms Designed For The Mission-Based Community (Part I)
“Crowdsourcing” is the buzzword of the moment (though coined in the ancient world of technology back in 2006) and pertains to making an open appeal or project to a community and having those connected to that community take on the appeal or project and running it amongst themselves. It assumes the existence of a community […]
