Corporations, small businesses, nonprofits, and even some individuals brand themselves with a specific set of colors and a type font or two and a logo. Usually those entities want the general public to use their logo, etc, as such use can mean free publicity. And certainly in the world of blogs and social networks we […]
The Gaps In The New Logo From The Gap (Design By Proxy)
Yesterday we discussed the rise and fall of the new logo for The Gap (rising and falling in about three days). The Gap Company is not the first to take on a logo redesign only to have the effort eviscerated by customers and critics (See, for examples, Tropicana and Pepsi. If the fact of the […]
#Branding: The Gaps In The New Logo From The Gap (Attacks From The Vox Populi)
The people (er, ‘lots of people’) have spoken. And they are miffed. The social-media universe (expanding, yet sometimes surprisingly small) was all atwitter with comments about the new logo accepted (momentarily) by The Gap after it opened up the opportunity to anyone who wanted to participate in a design contest. The entries ran into the […]
Capital One, Inc.
Established in 1995, Capital One has become a Fortune 500 company in less than a decade. The company has grown into a global diversified financial services provider, with operations in the U.S., Canada, and the United Kingdom and continues to add innovative offerings to it’s current product range. MKCREATIVE, LLC has provided Capital One IT […]
#BOOKREVIEW Graphic Design : Visual Comparisons
Graphic Design : Visual Comparisons (by Pentagram founders, Alan Fletcher, Colin Forbes, and Bob Gill) is used at the MKCREATIVE Design studio to remind ourselves what great design is about and why we strive to create it. This collection of designs, logos, headlines, and conceptual pieces is a reminder that sometimes “less is more” and […]
