No, MKCREATIVEmedia doesn’t wield that kind of influence over 1 Infinity Loop. Or any influence, really. But about two hours ago we posted a summation of Apple’s withdrawal from the very EPEAT environmental standards the corporation helped establish over a decade ago. Our little contribution to the issue was not technological or particularly environmental, but […]
#CIVICS: Apple’s Billions In Tax Dodges Come Under Scrutiny
Apple Inc. is making it difficult to feel sympathy for Apple Inc. When the blogosphere challenged Apple the business and Steve Jobs the CEO to act like a good corporate citizen by offering some philanthropic goodwill, we took a fairly conciliatory position that Apple’s job is innovative technology and Apple’s innovative technology has been a […]
#SOCIALNETWORKS: Kony 2012 Covered The Night. Did It Jump The Shark?
The sensation that is/was ‘Kony 2012’ has been a part of the nonprofit social-media landscape for six-plus weeks now. The hundreds of millions who made the original video a viral sensation in March were not all supporters of the message, though, and challenges to the drive launched by the San Diego nonprofit ‘Invisible Children’ continue […]
#VIDEOJOBS: Freelance Producers & Reporters Wanted for Brooklyn Independent Television
Brooklyn Independent Television (a division of the Community Media initiative of BRIC Arts | Media | Bklyn), makes TV programs for and about Brooklyn, NYC, covering news, arts, culture, sports, health, business, and what’s happening in Brooklyn’s diverse neighborhoods. Marco Kathuria, Creative Director and Social Media Strategist at MKCREATIVE happens to be one of their […]
#ADVOCACY: Kony 2012 Sequel Not Going Viral, Nor Ending Debate
Last Thursday, Invisible Children released their tepidly anticipated sequel to the stunningly viral video Kony 2012 (over 100 million views). The sequel, “Kony Part II – Beyond Famous,” was almost destined not to make as big a splash in the nonprofit/video/social-media ocean because the impact of the message had already been made, and those millions […]
#SM4NP: Kony 2012 Will Get A Sequel & More Context Today
As any Hollywood mogul will confirm, when your movie is watched by 100 million people, you need to make a sequel. That market is just too big to pass up. And the renown viral video Kony 2012 has been viewed well over 100 million times. Nevertheless, the reasons the San Diego based firm ‘Invisible Children’ will […]
#PROAGING: Republican Budget Realigns Medicare But Ignores Long-Term Care
The macro-economics of aging over the next 40 years do not look great: the first Baby Boomers reached the age of Social-Security eligibility 15 months ago, but the crest of this so-called ‘Silver Tsunami’ will not come until about 2030. It will not recede for another couple of decades. The issue is not the number […]
#SM4NP: ‘Kony 2012’ Still Stirs Engagement, Controversy, And Embarrassment
The controversy surrounding the viral video ‘Kony 2012’ continues even as its views on YouTube surpass 85.4 million as I write. The director, Jason Russell, had something of a mental breakdown a week ago, when he was arrested for indecent exposure while ranting almost incoherently about support and friendships. As reported by ABC.com late last […]
