The American Association of Retired People (AARP) was founded in 1958 to further the political, economic, and social needs of Americans 50 and older. The association was established to present “collective purpose, collective voice and the collective power of the 50 and over population to change the market based on their needs.” One of the […]
#Aging: Getting Older and Still Consuming
The New York Times reports that a new marketing effort by AARP will promote the baby boom generation, as it ages, as a viable consumer target for advertisers. The campaign, which includes print and digital ads, will run in trade publications like Advertising Age starting Monday. “Our sense is that we’ve reached a tipping point,” […]
Health: Would You Recognize a Heart Attack?
AARP recently published a great article on how to recognize whether or not you’re having a heart attack (women tend to wait longer to call 911 than men) and what to do if you think you’re having one. Here’s what AARP advise: Don’t waste valuable time questioning the signs of a heart attack if you […]
#Aging: Will the Social Security Earnings Penalty Affect Me?
AARP published a useful Q&A as part of a series on tax-issue for those approaching retirement age. This particular article helps the reader identify which payments are classified as “Special Payments” under the current tax code and how they must be reported to the IRS. Here’s a definition of “Special Payments” from AARP: Special payments […]