Nicole Harrison is the founder of SocialNicole, a Minneapolis agency that provides online and social media communications services for businesses and nonprofits. She is also the host of a weekly Twitter chat about nonprofits, #NPTalk. The interview was conducted by Don Akchin, a principal of Nonprofit Marketing 360 and a frequent contributor to the MKCREATIVE […]
#Interview: Mike Kujawski, VP at CEPSM, Blogger & Speaker on Social Media
Mike Kujawski is Vice President of Strategic Marketing & Digital Engagement at the Centre of Excellence for Public Sector Marketing (CEPSM). Mike blogs at Public Sector Marketing 2.0, speaks frequently on social media and serves public sector and non-profit clients internationally. The interview was conducted by Don Akchin, a principal of Nonprofit Marketing 360 and […]
#Interview: Michael Stein, Author, Blogger, & Veteran Nonprofit Technology Strategist
Michael Stein, Senior Account Executive for Donordigital, is a veteran nonprofit technology strategist whose areas of expertise include online fundraising, email messaging, email list growth, blogging, website content, mobile messaging, and social media. With Nick Allen and Mal Warwick, Michael wrote the groundbreaking 1997 book Fundraising on the Internet: Recruiting and Renewing Donors Online. The […]
#SocialMedia: First Advertising Tweets Go Out Today And Await Your Clickthrough
Twitter launches a new feature to create a revenue stream for the microblogging site. ‘Promoted tweets‘ will come through your Tweet stream, but instead of moving along that stream along with every other 140-odd character announcement, these will sit at the source of your stream for a while – unless you click through them. Indeed, […]
#Aging: Getting Older and Still Consuming
The New York Times reports that a new marketing effort by AARP will promote the baby boom generation, as it ages, as a viable consumer target for advertisers. The campaign, which includes print and digital ads, will run in trade publications like Advertising Age starting Monday. “Our sense is that we’ve reached a tipping point,” […]
#INTERVIEW: Chris Forbes, Co-Author of Guerrilla Marketing for Nonprofits, Offers Great Advice to Groups
Chris Forbes is the co-author of Guerrilla Marketing for Nonprofits and a certified guerrilla-marketing coach. His varied background in marketing includes experience in the faith sector and work on five continents, and he has pioneered several media initiatives in public relations, television, radio and the Internet. The interview was conducted by Don Akchin, a principal […]
#Communications: Advertising Agencies Still Working Up To Digital Age
Danielle Sacks has posted a fascinating appraisal of the advertising world at FastTimes.com that demonstrates how behind-the-curve many advertising agencies are. The digital age is spawning what she calls ‘the first creative revolution since the 1960s,’ when image and copy and design were handed over to experts within vertical agencies who worked for the client, […]
It’s Cool – And Lucrative – To Be Mobile. Is It Smart?
Today we again turn to the polling giant Nielsen, who have published a survey of over 5000 consumers who have a mobile device and how life situations influence their choices of mobile device and the ways they use it. In this particular survey, the questions focused on who used their mobile device to follow (or […]
