The community/public-service website LiveBaltimore.com recently announced a free workshop entitled “Is Now The Right Time to Buy a Home?” The website then had to announce that the tsnownamis of 2010 have forced postponement. Keep an eye on the site, as LiveBaltimore will soon post the rescheduled event. Which begs the question, IS now the right […]
#WEBSITE: NHSNYC – Two Websites Launched
The Challenge: Neighborhood Housing Services of New York City needed to update their website from a static one (that could only be edited by someone with deep technical and design knowledge) to a dynamic site that any approved staff member could access and edit. Our Solution: We redesigned the website from top-to-bottom: a new user-interface […]
#OURCLIENT: Neighborhood Housing Services of NYC
NHS of NYC revitalizes underserved neighborhoods by creating and preserving affordable housing and providing opportunities for homeownership education, financial assistance and community leadership. Working in partnership with government and business, the organization is led by local residents and guided by local needs. MKCREATIVE has provided Neighborhood Housing Services of New York City, Inc. with graphic […]
#DESIGN: Bronx River Alliance – Program Fact Sheets
The Challenge: The Bronx River Alliance (BRA) was dissatisfied with the lack of a coherent marketing communications kit outlining all of their programs and outreach. They needed a compelling solution for stakeholders and for the general public at large. Our Solution: We worked with BRA to develop a number of double-sided, full-colour, fact sheets […]
#DESIGN: Local 375 – Salary Equity Study Document
The Challenge: How to present trends, analyses and charts in a compelling form. Our Solution: Combine persuasive copywriting, testimonials, survey data, and trend graphs in a multi-page color document. Our client used the presentation to successfully persuade the City of New York to reconsider its intention to hire non-union labor in a drive for cost-reduction. […]
#BRANDING: Youth Mural Project – Identity System
The Challenge: The client, a New York City community-based nonprofit, received grant funding to support a long-term arts program within the city. We were asked to develop an identity system for the program and the communications materials that would support it. Our Solution: We designed and developed a comprehensive branding package along with print and […]
#BRANDING: LCG Communications – Identity System
The Challenge: LCG Communications, a PR and marketing firm in New York City, needed to redefine it’s brand identity after a period of rapid growth and the adding of new business lines. They also needed to completely revamp their stationery, website, and communications materials. Our Solution: We interviewed the principals and employees, analyzed the organization’s […]