Perhaps the most influential gift of the Baby-Boomer Generation is the consciousness we all have of our own generations, be they the Quiet Generation, Generation X, Y, or Millennial. The language of generations and of the ways they communicate have become a part of everyone’s lexicon (Baby Boomers using ‘twitter’ as a verb, for example). […]
#SocialNetworks: Divying Up The Duties Of Social Media In Your Organization
Every company has its own time and budget windows to complete its projects. And developing the social-media ‘face’ of an organization requires both time and a budget. The good folks at EngageYourCause.com, who we featured yesterday, encourage the establishment of a ‘listening post’ first-and-foremost. The listening post creates an online window to pursue research on […]
#Fundraising: The Engage Group – 10 Best Practices For Online Fundraising
From time to time we enjoy highlighting the efforts of our professional peers as they bring great ideas in marketing or design or communication to the general public. Today we look at a recent publication by The Project Management Group, who specialize in email and direct mail campaigns. They have e-published a PDF entitled “10 […]
#Fundraising: Crowdsourcing Platforms Designed For The Mission-Based Community (Part I)
“Crowdsourcing” is the buzzword of the moment (though coined in the ancient world of technology back in 2006) and pertains to making an open appeal or project to a community and having those connected to that community take on the appeal or project and running it amongst themselves. It assumes the existence of a community […]
Fourteen Nonprofits Worth Following/Emulating on Twitter
The good folks at Socialbrite.org have recently posted a list of what they consider to be a ‘Top-Twelve List’ of social organizations and nonprofits that we all should follow on Twitter. The introduction gives you links to Twitter and how to become a ‘Follower’ of these organizations. It also includes links to individuals who might […]
#INTERVIEW: Kevin O’Keefe of O’Keefe Communications Talks About Nonprofit Video
Kevin and Catie O’Keefe founded the eponymous O’Keefe Communications in Washington, DC in 1979. Over the next three decades they’ve watched the video and event-production industry change its technologies from bulky boxes of videotape to memory cards the size of a quarter. They’ve navigated the rise of social media and the demise of the synchronized […]
Baseball Players Raise Their Philanthropic Stats
Baseball has a long and unique tradition of its players going out into the communities to raise money or the spirits of their less fortunate fans. Babe Ruth visited hospitals and children’s homes, for example. These activities were part of the expectations of owners and likely facilitated by the fact that many players came from […]
Viral Marketing Needs A Plan And Optimism (But Don’t Rely On Latter)
The world-wide awareness of Old Spice brand got a huge lift out of its revamped “Old Spice Man” commercials, Facebook page, tweets, and video postings this past half-year (Full disclosure: I bought some Old Spice stick this weekend for the first time, solely in recognition of the humor and success of the campaign. Whether I […]